Modelo’s navy is a hard color to get right on a large flat surface: too light and it looks purple, too dark and the logo loses contrast. For these two event trailers we proofed the navy against the brand’s own swatch before printing, then wrapped both trailers so the white “Cerveza Modelo” logotype sits centered on the serving side with the small crest below it, exactly as it appears on the bottle.
Details
- Full trailer wraps on 3M IJ35 cast vinyl with UV laminate; the laminate also gives the deep navy its gloss.
- Logo scaled to the side panel of each trailer, with the smaller mark on the rear door and the tap wall.
- Printed in-house in Pacoima and installed with the panels aligned across the vent grilles and the hatch cut-outs.
Solid color wraps
Solid-color wraps show every flaw in the underlying panel and every seam in the vinyl, which is why they are printed on cast film and applied by an experienced installer rather than painted or done in calendared vinyl. The result is a trailer that looks factory-finished in the brand’s color.
Planning a branded trailer, cart or event vehicle? See our vehicle graphics page, the Pacifico trailers from the same event season, or send us your artwork and trailer photos.