This is what a printed wall wrap looks like on a surface that most vinyl refuses to stick to: split-face concrete block. The Rémy Martin “This Is My City: Los Angeles” campaign needed a full-color graphic across the wall below Liquor Bank’s storefront sign, and it needed to survive sun, sprinklers and the occasional shopping cart.
The material that makes it possible
Standard wall vinyl bridges the mortar joints and lifts within weeks. We printed this graphic on General Formulations 485 RoughMark, a thick, conformable vinyl made for rough surfaces. It is applied with heat so it molds into every ridge of the block and the recessed mortar lines, then post-heated so it stays there. The texture of the wall shows through the print, which is part of the look: from the street it reads like a painted mural.
What we did
- Site survey and measurement of the block wall, with the graphic scaled to the mortar grid so the brand elements do not land on a joint.
- Printed in panels on our large format printers, laminated for UV protection.
- Installed with heat in one day, sealed at the edges, with the campaign’s legal line legible at the bottom.
A note on permits
A wall graphic with a commercial message is a sign under the Los Angeles sign code and counts toward the property’s sign area; a large one can fall under the supergraphic rules. We check the address before printing. Read what the city allows for large wall graphics.
More on wall vinyl for stucco, concrete and brick is on our wall murals and graphics page. Have a rough wall and a campaign? Send us a photo.